This is a juice line created for consumers who want high-end 100% organic juice with no added sugar or preservatives. Minimal, yet bold and refined typography makes the juice the main focus. This simple approach gives the idea of an “organic” juice—just like the purity of the juice, the typography has nothing but what’s necessary. A frosted bottle with clear glass lettering allows the color of the juice to show through, again, emphasizing the contents of the bottle.


"ORGANIC" lets juice show through
: "ORGANIC" lets juice show through

Cross-section of the fruits on cap
: Cross-section of the fruits on cap